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My consulting firm receives an average of two presentations of products used by contractors every day. Last year saw nearly 700 of these services. These ranging from the ridiculous to the spectacular. Most of these concepts have real commercial value. However, less than a dozen of them will not enter the market.

There Several reasons for the lack of successful product launches. The process is difficult and many people do not fight. Many people dream of your idea or concept can not succeed, but at no risk or cost to themselves. Another still have recklessly expanded their product evaluations and, therefore, expectations are unrealistic.

From this torrent of creativity, there is always a handful of gems that are all essential elements for success. The constant, however, is almost always capital, or lack thereof. A basic level of working capital is always necessary to launch in the market, license or create a strategic partnership to a new offer.

We've been successfully using a strategy of guerrilla warfare for years that reduces the level of investment to expose a product to market and ensure a positive "test of life. "This strategy has proven several times and minimizes the costs of large-scale inventory before creating the possibility of success has been approved. Our goal is always to minimize the risk that we have a light green positive side buyers and decision makers in the professional category of the product.

Just got back of a house and garden in Orlando, where we have used this strategy to successfully launch a garden tool. We obtained a 10-foot screen as management exhibitions (The smallest and least expensive in the show). For about $ 200 we had created in vinyl signs granting a very professional shop at local.

Our client had a friend with a creative photography talent and use it to take pictures of the product in the action of a beautiful garden. The client's wife has more say and publish photos in a video loop that we ran without interruption for the duration of the show.
This raises the question more difficult: What is the display of the product when inventory is not built? We regularly to address this issue. We have our designer to create art-based products that offer creative direction. This art is the basis for the package containing the product, counter display and sales collateral.

We have one or two pieces of the actual product itself. IMPORTANT! This must be a production quality prototype. It must have all the features and benefits that the parts factory production. Do not take shortcuts here.
These pieces are rare demonstration models we use to dazzle buyers.

The following step is to examine further, a larger crowd, they really are. We do this by using a store display of the presentation. We use graphics create two, three or four counter displays. This is done to local printers, die cutting and hand assembled. The front of the screen contents dress with graphics, but are actually empty of products. Behind the front-level graphics dress, but the empty boxes of products, we have to show white screen Complete. By Generally, all content is fictional stick screen.

guaranteed sale is printed on the basis of creativity we use the screen and the unit box. The brochure copy points has embellished and developed in more detail the features and benefits exclusive product offers. Also included are the prices, terms and numbers phone.

I described the process saving customers tens of thousands of dollars, shortens the process of entering the market and confirms the market potential rarely or the possibility of failure. During these shows that we have pre-sale at a future delivery date that we checked with our factories. These orders are often cycle based financing, factoring or purchase order.

The essence of this strategy is simple: Our client is perhaps the smallest entity one trade show, but are able to introduce among the great at a fraction of the cost of new products introduced during most attractive on the market. Executed correctly, these strategies resulted in the opening of new emotions and energy to maintain and encourage invention in stores.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (http://www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrep

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